100 Thieves Founder Michael ‘Nadeshot’ Haag has partnered with Excedrin to educate gamers on how to prevent and treat headaches.
This is Excedrin’s first foray into esports. The partnership includes a six-step mindfulness routine designed to help reduce both physical and mental stress that can lead to painful symptoms. If that doesn’t work, the initiative recommends Excedrin Extra Strength pain reliever.
In a release, Excedrin cited internal research that 71 per cent of gamers are concerned about headaches related to prolonged gaming, yet the majority of them play through the pain.