Days after LiveLike partnered with FOX Sports to produce a Ohio State and Oklahoma college football game in virtual reality, the startup company announced a $5 million investment Wednesday.
Former NBA Commissioner David Stern and various venture capital firms led the round, including Evolution Media Partners, Elysian Park Ventures, Courtside Ventures, Dentsu Ventures, Techstars Ventures and a joint effort between sports agency Creative Artists Agency and investment firm TPG.
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“The die is cast,” Stern told Forbes. “Sports leagues and owners are falling head over heels in love with all forms of technology.