A new app co-founded by former Dodgers star Adrián González seeks to enhance fans’ connections to their favorite players. PopFlyXP will aggregate social media, sell athlete-branded merchandise, and offer a platform for sharing messages and behind-the-scenes access.
Former Dodgers executive Jesse Nuñez developed the idea and is leading PopFlyXP as its CEO. He brought up the idea to González over lunch late in 2017 and, as Nuñez recalled, 10 minutes after the meeting, González was already sending memos about costs and other plans.
“There’s got to be an opportunity or a way in which we can connect them in a more inclusive way,” said Nuñez, who was the Dodgers’ director of Spanish-language media and Latino initiatives.