Southeast Asian esports organisation EVOS Esports has announced a partnership with coffee brand Chek Hup Coffee.
The partnership, based in Malaysia, will consist of cross-marketing activations, including brand ambassadorship of EVOS Esports’ talents and the providing of coffee supplies.
EVOS Esports, founded in 2017, houses competitive esports teams across six game titles. The organisation also currently operates in five different countries.
As a result of the collaboration, EVOS Esports will be producing exclusive videos highlighting Chek Hup Coffee’s products. Moreover, the firm will have its brand integrated on EVOS Esports’ jerseys, online community engagement events with their fans, and interactive social media campaigns.