North American esports organisation Evil Geniuses has extended its decade-long partnership with energy drinks brand Monster Energy.
Exact details as to what activations will take place as part of the new deal have yet to be revealed. However, the esports organisation has confirmed that it is a multi-year extension.
Nicole LaPointe Jameson, CEO of Evil Geniuses, commented: “EG and Monster Energy’s partnership has been a constant in an industry rife with change.
“Consistently fuelling our players, fans, and organisation through championships and world-class initiatives on and off the stage, we couldn’t be more proud to have Monster Energy alongside us through it all as one of the longest-running team partnerships in esports and as a member of the EG family.