North American organisation Evil Geniuses has strengthened its commercial portfolio with the addition of Bud Light as its official beer sponsor.The partnership will see both entities collaborate on a range of content activations across Evil Geniuses’ and Bud Light’s channels.
One activation that has been revealed is ‘Evil Intercepts’, a new content series that will provide fans with player in-game comms during Evil Geniuses’ LCS games.
Michael Fudzinski, Chief Revenue Officer at Evil Geniuses, commented: “Evil Geniuses is honoured to welcome Bud Light into the EG family.
“Bud Light is renowned for their support of elite organisations across sports and entertainment, and the pairing with EG and our 21+ year history represents the latest continuation of this legacy that our fans and the community will celebrate.