The Polish branch of automobile manufacturer Mercedes-Benz has inked a partnership with Polish esports org Illuminar Gaming, and is now the title sponsor of esports and gaming venue ESPOT Gaming Concept in Warsaw, Poland.
Jarosu0142aw u015amietana, CEO & Founder ESPOT Gaming Concept, told Esports Insider that “Mercedes-Benz will have permanent branding in the [ESPOT] venue, and a series of gaming/esports events around League of Legends and digital motorsport content will be produced either live or online, depending on lockdown restrictions.”
The Mercedes-Benz logotype will be featured on Illuminar Gaming’s League of Legends teams’ jerseys, including the Ultraliga and academy teams as well as the org’s LoL streamers.