Each and every month, dozens of partnerships and sponsorships are announced in esports. It’s hard to keep track of every development if you don’t follow Esports Insider religiously, but even then, there’s a lot of content to consume.
To make things easier, Esports Insider has hand-picked a selection of the most impressive, surprising, and noteworthy deals that were announced in July 2020.
Australian organisation Chiefs Esports Club welcomed global skincare brand L’Oréal Paris Men Expert as a major partner for the remainder of 2020.
The partnership will be activated through giveaways and “special events” such as tournaments involving Chiefs Esports Club’s players.