Each and every month, dozens of partnerships and sponsorships are announced in esports. It’s hard to keep track of every development if you don’t follow Esports Insider religiously, but even then, there’s a lot of content to consume.
To make things easier, Esports Insider has hand-picked a selection of the most impressive, surprising, and noteworthy deals that were announced in February 2020.
NBA 2K League finds restaurant partner in Panera Bread
NBA 2K League established a partnership with American restaurant chain Panera Bread.
As part of the deal, Panera Bread will provide food for NBA 2K League’s hosts, broadcasts, and players during live broadcasts.