Esports viewership numbers are staggering. Some phrases have been repeated ad nauseam. “League of Legends has more viewers than (insert sport here).” While the validity of that statistic is up for debate, the fact that tons of people are watching esports is not.
Viewership is just one part of transforming esports into the multi-billion dollar industry that investors believe it can be. The follow-up is making esports a valuable place for brands and sponsors. FanAI recently secured a $2.5 million investment from a variety of investors led by Courtside Ventures and CRCM Ventures. They were joined by BITKRAFT Esports Ventures, BDS Capital, Catalyst Sports, Deep Space Ventures, Everblue Management, Greycroft GC Tracker Fund, M Ventures, Rosecliff Ventures, and Sterling VC in this Seed II round.