NASDAQ-listed gambling operator Esports Entertainment Group has announced a partnership with NFL franchise the Indianapolis Colts.
As a result of the multi-year deal, Esports Entertainment Group will operate co-branded esports tournaments annually for the NFL side via its Esports Gaming League platform.
In addition, the company will leverage player imagery within Indianapolis Colts’s local market, whilst also working with the team to promote the tournaments through digital marketing.
Grant Johnson, CEO of Esports Entertainment Group, commented: “We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner.