Malta-based gambling firm Esports Entertainment Group (EEG) has signed a binding letter of intent to acquire venue company Helix eSports and B2B software provider ggCircuit. The transaction, valued at approximately $43 million, is expected to close before 2021.
ggCircuit offers a cloud-based management system, tournament platform, and integrated point-of-sale solutions for enterprise customers. The company’s network contains more than 1,000 connected locations, with clients ranging from GameStop, Dell, Best Buy, and Lenovo, as well as several North American universities.
ggLeap, the firm’s software management solution designed for physical gaming locations, is said to support ‘over 60 million hours of usage by over two million’ users, according to a release.