Esports Entertainment Group has been named the official esports tournament platform of NFL franchise LA Chargers.
The multi-year deal will see a number of co-branded esports tournaments through the Esports Gaming League platform. In addition, the Chargers have taken an equity stake in the Esports Entertainment group.
The Esports Entertainment Group noted in a release that it will leverage player imagery within the Chargers’ local market and will also work with the team to promote esports tournaments across social, email, mobile, and online channels
Chief Revenue Officer for the LA Chargers Jum Rushton said: “The popularity of esports amongst our fans provides a great opportunity for our team to create deeper connections and meaningful engagements.