Betting enterprise Esports Entertainment Group (EEG) has completed the acquisition of LHE Enterprises Ltd, the holding company of online sportsbook and casino operator Argyll Entertainment.
Argyll Entertainment operates within the United Kingdom and Irish markets, carrying both a UK Gambling Commission and Irish Revenue Commissioners license. The investment will include Argyll’s flagship gambling brand SportNation.bet, which launched in the summer of 2017.
Esports Entertainment Group CEO Grant Johnson commented on the acquisition in a release: “Acquisitions are an important component of our growth strategy and completing our first acquisition as a NASDAQ company is a tremendous milestone for us.