The U.S. Supreme Court Decision about sports betting was a win for Mark Cuban, and not only because he’s the owner of the NBA’s Dallas Mavericks. Traditional sports owners with a vested interest in esports, such as Cuban, stand to gain doubly from relaxed wagering rules in the U.S.
Cuban believes gambling will increase interest in sports overall, which would have a trickle-down effect touching everything from in-arena operations to streaming. Since esports fall under the same gambling purview as traditional sports, that means teams with esports ties, such as the 17 NBA teams participating in the NBA 2K esports league, potentially could gain twice as much.