A next decade will mark the challenge for the industry to create stronger customer ideas and product interaction, as the sector approaches its “peak betting” level.
With UKGC CEO Neil McArthur, the 2020 agenda for the industry began detailing concerns that the confidence of the industry in customers has’ attained its lowest level’ while participation is decreasing.
Along with these influential issues, Generation-Z begins its market journey as the’ zoomer generation’ begins.
However, the industry is faced with tough questions of participation and connexion as the Zoomers avoid transforming into a jilted group. Lazy rhetoric and analysis point to sports as betting’s generational hook.