FanAI, an audience management platform that is helping brands target sports fans beginning with the esports industry, announced this week the closing of a seed funding round supported by several sports technology venture capitalists and the founder of DraftKings, Jason Robins.
The company also announced a partnership with DreamHack, one of the world’s largest esports event and computer festival organizers. DreamHack operates as a division within MTG, which also owns the Electronic Sports League (ESL).
The round was led by Deepen Parikh of Courtside Ventures and also included Greycroft GC Tracker Fund, a new fund focused on augmented reality, virtual reality and esports, as well as CRCM Ventures, Sterling.