ESPN is doubling down on digital. Yesterday, at the Interactive Advertising Bureau’s NewFronts pitchfest in New York City, ESPN touted an average daily audience of 28 million users through its desktop, mobile app, OTT or new subscription services. According to the company, sports fans spend more time on its top-ranked digital properties than on Nos. 2, 3 and 4 combined. And with the added digital content ESPN unveiled in NYC, that gap may grow even wider.
In April, said ESPN’s SVP of original content, newsgathering and digital media Rob King, the ESPN app had 109 million unique visitors and one billion total visits.