ESPN+ has surpassed one million paid subscribers five months after the sports network launched the direct-to-consumer media app.
The $4.99 monthly service, which features a range of live and taped events as well as original programming, is key to the network’s attempt to attract viewers who have increasingly turned to over-the-top services rather than traditionally more expensive cable packages.
“Reaching one million paid subscribers is an important milestone for any video subscription service, but reaching this benchmark in such a short amount of time is an incredible testament to the teams from DTCI and ESPN who have worked tirelessly to bring this product to market and continually improve it since our April launch,” said Kevin Mayer, chairman of direct-to-consumer and international products at The Walt Disney Company.