Following on from DDB Worldwide’s launch of its dedicated gaming agency DDB FTW, global esports firm ESL has partnered with the company to elevate its associated brands.The partnership aims to expand and strengthen ESL and DreamHack’s commercial portfolio by offering ‘creative territory’ to DDB’s existing global clients. Moreover, ESL will be cooperating with DDB FTW during the partnership.
“For the past 20 years, we have been on the forefront of launching leading brands into the esports sphere, creating game-changing brand partnerships,” commented Mark Cohen, Global SVP Brand Partnerships at ESL.