As the world came to a grinding halt to safeguard itself from the effects of COVID-19, gaming and internet consumption rose, highlighting it in ways too large to ignore.
From unimaginable mainstream crossovers such as the NBA 2K Players Tournament to NASCAR and Formula 1 racers sitting in the cockpit of virtual racetracks; with all that had transpired over the last several months, one mutual belief remained consistent: gaming was a solution for businesses and industries which were forced to pivot during the pandemic.
While esports charity events fundraised to provide relief for essential healthcare organisations like the International Federation of Red Cross and No Kid Hungry, the NBA 2K League and eMLS filled key television programming gaps on ESPN and FOX Sports.