European financial services provider Erste Group has partnered with European creative agency Jung von Matt SPORTS to produce a campaign film celebrating the second year of the bank’s partnership with the League of Legends European Championship (LEC).
The video, titled “Esports Doomsday” is centred on the age-old conversation of whether esports is a sport and the gaming community’s reaction to the debate.
The video debuted Friday, August 13th, coinciding with the kick-off of the LEC Summer Split playoffs and is to be featured on the LEC Livestream until the finals on August 29th.