Swedish technology company Ericsson announced entertainment network BT Sport as its first client for its PIERO Augmented Reality software feature set.
BT Sport is a 24/7 sports news television network and website. Since its television debut in 2013, BT Sport has excelled in covering rugby, the UFC, and particularly Premier League soccer. Ericsson’s PIERO Augmented Reality software will give BT Sport’s analysts a toolset to take their coverage to the next level.
“Piero Augmented Reality allows broadcasters to go beyond rudimentary, pre-built 2D graphics and bring events to life through data-driven stories for even more compelling viewing and create deeper engagement through stunning artistry,” Thorsten Sauer.