Fragrance brand Paco Rabanne has been announced as the broadcast partner for the second season of Dota 2’s EPIC League.
The deal will see ‘large-scale integration’ of Paco Rabanne’s Invictus brand be implemented throughout the tournament.
Paco Rabanne becomes the seventh partner of EPIC League, joining Chinese firm Haval, American audio brand JBL, MegaFon, EGB, and online bookmaker Parimatch. The advertising campaign between the two parties was created by Starcom Media Agency along with ESforce Holding.
Polina Protsevskaya, Senior Digital Manager at Starcom Media Agency, spoke on the deal: “Bearing in mind the Paco Rabanne strategic goals and the global benchmarks, we have found an innovative approach to expanding the Invictus brand positioning.