Global sports-betting, gaming and interactive entertainment group Entain has agreed to purchase esports betting company Unikrn for a reported £50 million.
Entain plans to acquire Unikrn’s technology platform, products and team, citing a lack of existing scale among skill-based wagering platforms. The purchase price was originally reported by The Times in London.
Entain has further announced the appointment of Justin Dellario as its new Head of Esports. Most recently, Dellario served as VP of Content and Esports for Twitch and as a panellist for the Esports Awards.