Endeavor (formerly WME IMG) is paying $250 million in cash to acquire NeuLion, a technology product and service provider specializing in live and on-demand streaming. NeuLion was involved with Ultimate Fighting Championship’s (UFC) streaming problems during last year’s highly-publicized bout between boxer Floyd Mayweather and UFC champion Conor McGregor.
“Through our content portfolio, client base, and broader network of rights holders we’ve encountered many different platforms for distributing and monetizing content,” said Endeavor CEO Ariel Emanuel in a statement. “NeuLion provides an ideal combination of technology and client services, and we’re excited for the value this brings to our existing partners and the foundation it provides for our future digital growth.