Pro football all-time leading rusher Emmitt Smith has been leveraging his fame to connect people with telecommunications giant AT&T. His latest endeavor involves a relatively new AT&T-backed startup called Aira.
Aira, founded in 2014, is the creator of smart eyewear for blind and visually impaired people. Aira makes glasses with a sensory button on the side that calls a live agent to assist with directions and overall mobility. That’s where Smith gets involved.
The former Cowboys superstar is working with AT&T’s Experience More campaign, centered around Aira, to bring a vision-impaired fan who has shared his or her story of experiencing more in life to a Dallas Cowboys-Los Angeles Rams game on Oct.