Ellevens Esports, a U.K-based esports organisation co-owned by Tottenham Hotspur player footballer Gareth Bale and 38 Entertainment Group, has announced Duracell as its official team sponsor for the 2020/2021 season.
The partnership is part of a new Duracell campaign to increase their efforts to appeal to gamers through an exciting series of in-game and digital initiatives that launch this month.
This partnership between Ellevens and Duracell will see a sponsored kit appear in FIFA 21 Ultimate Team, with Duracell’s branding – the first time Duracell has ever promoted its brand in-game this way.