Esports Entertainment Group (EEG) announced the acquisition of B2C sports betting and online casino operator Bethard from its parent company Gameday Group.
The transaction includes a €16 million (~£13.6 million) cash payment and a 12 percent net gaming revenue share for two years. Per a release, Berthard generated $31 million (~£22.4 million) in revenue in 2020.
The acquisition of Bethard (operated by Bethard Group Limited) has opened the door to betting markets in both Spain and Sweden.