Multinational retail company H&M Netherlands and the official Netherlands FIFA esports league eDivisie have agreed on an official partnership for two seasons.
As a result of the partnership, the fashion brand will be visible at various times and in a variety of ways throughout the competition. Moreover, H&M will produce a high-quality video for the eDivisie community.
H&M will be visible in the eDivisie, which starts on November 17th, during and after games and interviews.
Branded content, in collaboration with eDivisie players, will be produced later in the season. This content sees the players reveal their tips and tricks that will make them successful in their spare time, as well as in the game.