This SportTechie Legal article was written by Jody MacDonald, a specialist sports lawyer and Partner at Charles Russell Speechlys based in the United Kingdom.
Last week, MLB became the latest U.S. sports organization to announce a commercial partnership in the burgeoning space of official betting data. What conclusions can we draw from these recent deals and what lies ahead for the leagues as they seek to commercialize their newest asset?
First, commercializing official betting data is not entirely new territory for U.S. sports. The NBA and the NHL have both had exclusive deals with Sportradar for distribution of their official betting data outside the U.