Electronic Arts (EA) has entered into a multi-year partnership with intercollegiate athletics media and technology firm Learfield IMG College to launch Level Next, an esports league supporting more than 2,500 schools.
Level Next will feature at least one of EA’s esports franchises and acts as the ‘official home for EA’s collegiate esports champions’. The new partnership will kick off November 9th with the Fall Champions Series featuring EA SPORTS Madden NFL 21 and a $150,000 (~£115,000) prize pool.
Cole Gahagan, Learfield IMG College President & CEO commented: “The creation of Level Next is an unprecedented opportunity for all of our partners within the collegiate ecosystem – from brands who wish to target this unique and fast-growing audience, to universities who aim to tap into significant engagement being generated in and around esports.