Brazilian esports organisation E-Flix eSports announced that its licensing contract with Cruzeiro Esporte Clube, one of the main football clubs in Brazil, has been terminated.
Cruzeiro eSports was currently competing in the Brazilian League Of Legends Championship (CBLOL) and Free Fire League (LBFF). The teams will remain in the competitions without Cruzeiro’s branding.
Following E-Flix’s announcement, Cruzeiro released a statement regarding the termination, claiming that the club was surprised by the announcement.
A Cruzeiro spokesperson said: “The Club points out that, before the decision, E-Flix did not express any type of dissatisfaction, and regrets that the company – which gained national prominence with the gamer community and participation in championships after allying itself with the gigantic brand Cruzeiro – took such an attitude at the most successful moment of the project, abandoning a partnership always guided by objective good faith.