NBA star Dwyane Wade has been named the first global ambassador for BallerTV, a subscription-based streaming platform for watching live youth and amateur sports. Wade will receive equity in the company as part of his new role, according to a press release from BallerTV.
Wade will represent BallerTV as the venture-backed startup looks to expand its coverage of youth sports events across the U.S. The company currently provides live streams, highlights, and replays for 10,000 amateur games per weekend according to BallerTV’s press release. Wade has used the BallerTV platform himself to watch his son Zaire play basketball.