Once upon a time, drone racing was an underground sport. Enthusiasts connected through message boards and met up in fields, parking lots or other open spaces to race. Now it’s a sport with its own entity, the Drone Racing League (DRL), which has drawn over 50 million viewers in its first two seasons.
DRL CEO & Founder, Nicholas Horbaczewski, won’t stop at a handful of viewers. The goal is to continue expanding globally (they already broadcast in 75 countries) and reach everyone who’s interested. A large part of doing that will be through their new global partnership with BMW.