The newest form of non-traditional sports entertainment to hit the ESPN airwaves locked in its first major partnership with Bud Light earlier this week.
The Drone Racing League, which is in the midst of Season 1 as part of its current broadcast deal with the Worldwide Leader, will see Bud Light sponsor the 2017 Bud Light DRL Tryouts.
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According to Chief Executive Officer and Founder, Nicholas Horbaczewski, partnering with a blue-chip brand like Bud Light will help the DRL along its journey to building “the sport of the future.