Yesterday on DreamHack Day, the global esports event and tournament organiser celebrated its 26th anniversary by announcing that it has rebranded with a new visual identity and brand portal highlighting its logo.
From its humble beginnings as a LAN-event in the basement of a Swedish elementary school, DreamHack has grown into a global gaming lifestyle entity, hosting events across the globe. Now with its rebranding, the organisation looks to build an identity ‘for the next 25 years’, according to DreamHack’s website.
Esports Insider spoke with Anna Nordlander, the COO of DreamHack and recent inductee into the Esports Insider Hall of Fame Class of 2020, about the newly unveiled rebrand.