Draftea, which calls itself the first daily fantasy sports company in Spanish-speaking Latin America, is taking fantasy football (not fútbol) to the region in a new partnership with the National Football League (NFL) and the NFL Player’s Association, a labor union representing the league’s athletes.
Draftea’s founder, Alán Jaime Misrahi, played soccer in Mexico’s third division before attending Stanford for his MBA and launching Draftea. Mexico is the second-biggest market globally for the NFL, Misrahi told TechCrunch in an interview.
“There are a million NFL fans in Mexico, and it’s very interesting because everyone in Mexico has their local [soccer] team, they have their European team, they have their NFL team, their NBA team, their baseball team.