Dubai-based esports organisation Galaxy Racer Esports (GXR) has recruited former Disney and Oriental Dreamworks products expert, Guenther Hake.
Hake will work in an advisory role, assisting GXR with its brand partnerships, consumer products, apparel and merchandising endeavours.
Hake’s resume covers over 30 years of experience working in brands and advertising, including 15 years in the entertainment industry. His past work has been particularly focused on the Asian and Chinese markets, having served as the first CEO of Oriental DreamWorks.
Hake also oversaw the growth of Disney’s consumer products business in China as the Senior Vice President and General Manager of Disney Consumer Products in Greater China.