Discovery Communications and Eurosport have announced the creation of a new exclusive Olympic Games partnership opportunity for mobile operators to deliver every moment of of action to their customers through the launch of the first “Official Mobile Broadcaster” product.
Discovery Communications and Eurosport, the exclusive TV and multimedia rights holders for 50 countries and European territories for the 2018-2024 Olympics, are taking advantage of their free-to-air, pay TV, digital and direct-to-consumer services, adding partnerships with other distributors across Europe to bring the Games to more viewers.
The “Official Mobile Broadcaster” will give mobile providers the exclusive opportunity to co-brand with the Olympics and give their customers access to all of the action.