Oceanic organisation Dire Wolves has unveiled new branding, including an entirely new logo, as part of a period of major expansion for the company.
Esports Insider spoke to Dire Wolves Owner Jason Spiller, the head of a new management team at the organisation announced just yesterday, to glean more information on the strategy behind the rebrand.
Accompanying the new branding is a new ethos, described in a release as “playfulness, ferocity, an elite approach to performance, and a collaborative and inclusive community, embodied by the wolf pack.