North American organisation Dignitas has appointed John ‘TYPO’ Williams to the role of Creative Director.
Williams is a graphic designer and creative that has previously worked for the likes of Luminosity Gaming and OpTic Gaming’s former parent company, Infinite Esports & Entertainment.
In his new role, Williams will be tasked with leading Dignitas’ internal creative staff and working closely with its production workforce. He will focus on the organisation’s design efforts in regards to brand positioning and messaging, and work with partners on a creative and content basis for activations and deliverables.
Williams spoke to Esports Insider about his new venture: “I’m excited to be working with the Dignitas team, and to once again support a brand competing in the LCS.