Following the likes of Rogue, the LCK and the LCS, Dignitas has announced its latest rebranding as the organisation’s iconic alien returns with a modern look.
The organisation has brought back ‘Digi’, the logo that originated with the team’s founding back in 2003. According to the organisation, the new re-imagined logo is expected to ‘engage fans through a range of animations to communicate personality and emotions’.
The re-brand pays tribute to the legacy of Dignitas and hopes to reinvigorate nearly two decades of esports fans.
The eyes of this new Digi are shaped similar to the Dignitas logo of old, paying homage to the original.