American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner.
According to the press release, the partnership will see both entities collaborate on new content. This includes Twitch-streamed ‘Voodoo Ranger Community Game Nights’, where Dignitas athletes and content creators ‘square-off in battles of bragging rights and brews’.
Dignitas will host ‘fan-focused Happy Hours’ and highlight original content focused on the global gaming and esports community. The announcement has also mentioned future in-person activations ‘offering opportunities for tasting, sampling and celebrating’ for fans and athletes.