The World Surf League has to be “digital first” by default based on how its events rely on wave patterns and weather conditions. As a result, it can’t have a regular programming schedule with a traditional broadcaster.
So after experimenting with Facebook Live over the past year, the WSL and Facebook announced this week that the surfing property would live stream its 2017 Championship Tour men’s and women’s events and Big Wave Tour events via its Facebook account, which has more than six million fans.
“Surfers have always been pioneers. They’re always looking at the next wave, the next location or the next big thing,” said Tim Greenberg, WSL Chief Community Officer.