Esports and gaming media group Dexerto has made two key hires in the form of Matt Hatrick and Ken Olsen.
Hatrick will bolster Dexerto’s salesforce as Brand Agency Director, whereas Olsen joins as its Director of Creative Strategy.
As Brand Agency Director, Hatrick will be involved with growing Dexerto’s portfolio of clients and represents “the expansion of our sales strategy.” His previous role was with online media publisher JOE Media, working commercially with agencies and brands alike.
Hatrick spoke on the decision to join Dexerto: “After almost two years at JOE, it was clear to me that Esports, Gaming and Entertainment were areas where lots of brands were gravitating towards.