Advertising company DDB Worldwide has confirmed it is launching DDB FTW (For The Win), the world’s first specialised esports and gaming network agency, according to the firm.
The agency will be located in Prague and be led by CEO and Global Esports & Gaming Lead, Darko Silajdu017eiu0107. Moreover, DDB FTW will have additional capacities run out of DDB’s agencies in Amsterdam, Dusseldorf, Paris and Hong Kong.
DDB FTW will provide global and regional esports and gaming solutions to current clients and new partners. According to DDB Worldwide, the launch of the agency recognises the importance of the industry as a channel to reach almost three billion people who identify as gamers.