Major League Soccer team DC United has launched a new app with a virtual currency that it hopes will incentivize season ticket holders to trade-in the tickets they don’t plan to use, rather than sell them on secondary markets.
The DC United app, which is powered by VenueNext, launched on iOS and Android last week. It enables fans to trade-in season tickets for Fan Allocation Money, or FAM. The in-app currency can then be exchanged for upgrades and unique fan experiences at the stadium, such as acquiring additional tickets to bring family and friends to matches, accessing all-inclusive club-level seats, and partaking in VIP experiences, such as pitch-side access during team warm ups.