DAZN Group announced this week that its business division formerly known as Perform Media has rebranded as DAZN Media. The new entity is responsible for handling global media partnerships and will integrate advertisements into DAZN’s sports streaming content for the first time.
To assist DAZN’s new advertising division, the company also announced the launch of an off-platform network called DAZN+. That product will aggregate data from audiences across DAZN-owned media platforms including Sporting News, Goal, DAZN Player (a video-on-demand sports content platform formerly known as ePlayer), and social channels. DAZN Media will initially work with a select group of advertisers such as VW, Tipico, bwin and Krombacher, before rolling out a full advertising strategy later this year.