After a rocky launch in Canada last season with a stream fraught with glitches, sports streaming service DAZN is extending its digital rights to NFL Sunday Ticket to some of Canada’s biggest pay-TV providers.
The Perform Group-owned over-the-top sports streaming service has announced partnerships with Bell, Rogers, Shaw, SaskTel, among other smaller providers, to distribute certain Sunday games in Canada. The deal enables the Canadian providers to sublicense, with Bell already announcing a partnership with Telus, a mobile wireless company.
“We are happy to be partnering with Canadian cable providers to give Canadian NFL fans more choice when it comes to their viewing experience,” said Joseph Markowski, DAZN’s senior vice president of revenue in an interview.